The lowdown: Find out why you wake up in the morning (in a non-morbid way) with this short summary of Simon Sinek’s Find Your Why.
Without wanting to get too deep and philosophical, we are all looking for a true passion or purpose in life.
In this summary, there are a lot of hows and whys, you’s and who’s… it kinda reads like a Dr Seuss book.
While motivational speaker and entrepreneur, Simon Sinek is often given most of the credit for the book; corporate trainer, David Mean; and former senior officer at the Royal Air Force, Peter Docker also helped contribute to the book.
Actually, if the name Simon Sinek rings a bell but you’re not sure where from, he is the dude from that popular Ted Task…
- Audible Audiobook
- Simon Sinek (Author) – Stephen Shedletzky, Simon Sinek (Narrators)
- English (Publication Language)
- 09/05/2017 (Publication Date) – Penguin Audio (Publisher)
The three main lessons from Find Your Why are:
- To unlock your why, sometimes you need help
- Hows bring the
why to life - Share your why with others
Lesson One: To unlock your why, sometimes you need help
If have ever struggled through work and hated every second of your day, odds are you’re not working to achieve your ‘why’.
The trick is to align WHAT we do, HOW we do it and finally, WHY we do it. If we know our ‘why’ and can find a way to live it, then we will find a passion for our work.
While you can find your own ‘why’, sometimes it can be difficult. In this situation, it is suggested you get someone to assist you.
Like the saying goes, ‘it’s hard to see the label once you’re inside the jar’.
It doesn’t even have to be someone who knows you incredibly well. As long as the person
For example, the author makes a case of helping Todd find his ‘why’.
Todd spoke of three different stories.
- Losing a basketball scholarship due to addictive behaviors
- Feeling useless as a bartender
- Helping a local girl set up a lemonade stand, and feeling useful
Through some further questioning, the the author and Todd discovered that Todd’s ‘why’ was helping others do more with their life.
So, if you’re struggling to find your ‘why’, it is useful to get the help of someone else.
Lesson Two: How’s bring the whys to life
You’ll find that your ‘why’, could be a number of things:
- Helping others achieve
- Creating relationships
- Create a safe environment
- To be one with nature
- Improving health and wellness
However, your ‘why’ is somewhat useless unless you decide how you can put it into practice.
It is all well and good discovering your ‘why’ is to help build relationships… but you need to know your strengths and decide how you’re going to do that.
So, look at what you’re good at and what you enjoy doing, and find the ‘how’ in living
This knowledge should dictate business decisions in the future: If you’re choosing to step away from the ‘how’ and the ‘why’, why are you doing it?
Lesson Three: Share your why with others
Once you know your ‘why’ you shouldn’t keep it to yourself. Instead, share it with the world.
To do this, you don’t have to make some stupid social media post or quickly update your LinkedIn profile.
Instead, when people ask what you do, instead of replying with your title, reply with your ‘why’.
This will have a range of benefits including:
- You’ll fine-tune the phrasing
- You will also look for more opportunities and examples to live your ‘why’
- By repeating it, your ‘why’ will become a mantra and an instant thought
You may feel uncomfortable at first, and that’s okay… Start with people you meet on a plane or in line for the coffee shop… o
So, start sharing your ‘why’ with others and start finding and creating examples of how you live it.
My Personal Takeaway
Finding the ‘why’ is something that I struggled with for a long time. Every time I tried, I would end up with something like ‘helping people be better versions of themselves’, which actually made me cringe when I said it out loud; I honestly felt like the biggest wanker on the planet.
Put it into action
Today, look into finding
You should consider buying this book if…
Anybody who is lacking direction and everyone who is in the early stage of planning their business.
Or, read our other business book summaries.
Start sharing your ‘why’ by letting me know yours!
a Swedish university student, marketing professional, and life-long learner. Here at BookSummaryClub I summarize my favorite non-fiction books into easily digested posts. Hope you like what you’re reading!
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