The lowdown: In How to Build an Online Business, Australia’s top disruptors reveal their secrets for launching and growing an online business.
You’ve got a crazy idea, a fledgeling business or a hobby that could be so much more. You want to take it online to become a money-making success, but how do you actually do it?
In the new book, How to Build an Online Business, best-selling author and online marketing specialist Bernadette Schwerdt provides her unique 5-step process for building a successful online business and reveals the insider tips and tricks Australia’s top online entrepreneurs use to create multi-million dollar companies.
Featuring dozens of case studies from success stories such as Uber, Thankyou, Vinomofo and Booktopia, Bernadette reveals the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the strategies they used to build an online business.
- Audible Audiobook
- Bernadette Schwerdt (Author) – Bernadette Schwerdt (Narrator)
- English (Publication Language)
- 07/10/2018 (Publication Date) – Audible Studios (Publisher)
The three key lessons from How to Build an Online Business are:
- The proven 5 M’s for building an online business
- Why you need to know what business you’re in
- How to build your personal brand
Lesson One: The proven 5 M’s for building an online business
After interviewing Australia’s top disruptors, it became obvious that they all had followed a 5-step process to build their online business:
- Mindset – how to develop the entrepreneurial mindset needed to turn your passion, hobby or side-hustle into an online business
- MVP – how to create a minimum viable product (MVP) that verifies the proof-of-concept and generates instant income and
- Momentum – how to access little-known tech tools to source web developers and other key suppliers (for a fraction of the usual cost) and leverage virtual reality and artificial intelligence to create a point of difference
- Marketing – how to use content, social influencers and SEO to drive traffic and generate sales
- Motivation – how to pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners
Lesson Two: Know what business you’re in
You might think you sell swimwear, homewares or footwear, but if you’re an online retailer, the reality is you’re first and foremost in the data business. Being able to analyse data accurately enables you to make good marketing decisions, a key reason why nimble start-ups like Uber and AirBnB have been able to take on the behemoths of their industry and win. It’s instructive to hear what business some of Australia’s leading online entrepreneurs believe they are in:
- ‘‘We’re an analytics company that sells shoes.” (Gabby Leibovich – Catch of the Day)
- “We’re a data company that sells creative services.” (Matt Barrie – Freelancer)
- “We’re a logistics business that sells appliances.” – (John Winning – Appliances Online)
Lesson Three: How to build your personal brand
Take a look at who’s writing books, speaking on the conference circuit and appearing on chat shows. You’ll see at the top of the list some of Australia’s top online business owners.
It’s no surprise why. All great online entrepreneurs know the power of profile and go out of their way to get it. They also write blogs, create videos, and have their own personal websites. For fun? No, for profit. If you’re an entrepreneur, you need to build your personal brand because you are the business.
My Personal Takeaway
How to Build an Online Business is the ultimate how-to guide for making your online endeavour a success.
This book is perfect for…
If you have a fledgling online business or you’re looking at proven ways to make it grow, this book with take you on a journey into the minds of some of Australia’s great self-made business people and how they’ve succeeded in a massively changing marketplace. Following a 5-step process, you’ll discover the template that these top digital disruptors used to build their online business.
Bernadette Schwerdt Bio
Bernadette Schwerdt is the author of the best -selling book Secrets of Online Entrepreneurs and the executive producer of the video series of the same name as featured on The Age and The Sydney Morning Herald websites.
She is the founder of the Australian School of Copywriting, a keynote speaker and advisor to Australia’s top corporations in the areas of digital marketing, communications and innovation. She has been a judge with the Cool Company Awards and the Online Retailers Industry Awards (ORIAS).
a Swedish university student, marketing professional, and life-long learner. Here at BookSummaryClub I summarize my favorite non-fiction books into easily digested posts. Hope you like what you’re reading!
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