What does Ad-supported Kindle mean?

BookSummaryClub Blog What does Ad-supported Kindle mean?
Ad-supported Kindle

What is Amazon Kindle?

Amazon Kindle is a platform where avid readers can get access to a large library of eBooks. This platform allows its users to read, buy, browse and download online books, magazines, newspapers, and other digital media.

To make reading even more accessible for people, Amazon created e-readers known as Kindle, which have the Kindle digital store built into it, so that readers can buy, store, and read books on the device conveniently.

People who are shopping for a Kindle e-reader can choose between an Ad-supported device or No-ads device.

In this article, you’ll learn what an ad-supported Kindle is, and the pros and cons of ad-supported Kindle devices.

What is an Ad-supported Kindle?

Ad-supported Kindle, also known as Kindle with special offers, is a Kindle e-reader that displays lock screen ads from Amazon, and comes at a discounted price to buyers. These ads are also known as special offers and they are displayed as screensavers even when your device is in sleep mode.

At the bottom of your Kindle home screen, there is a “Sponsored” tag that shows that the device is ad-supported. These ads are usually personalized recommendations of Kindle products, books, and services. They can also be sponsored screensavers.

You can buy the Ad-supported Kindle devices such as Amazon Kindle Paperwhite, Amazon Kindle Paperwhite Signature Edition, Amazon Kindle Oasis, and the basic Amazon Kindle.

Amazon Kindle Paperwhite (8 GB) – Now with a...
51,544 people on Amazon loves this❣️
Amazon Kindle Paperwhite (8 GB) – Now with a…
  • Kindle Paperwhite – Now with a 6.8” display and thinner borders, adjustable warm light, up to 10 weeks of battery life, and 20% faster page turns.
  • Purpose-built for reading – With a flush-front design and 300 ppi glare-free display that reads like real paper, even in bright sunlight.
  • More books in more places – Store thousands of titles, then take them all with you. A single charge via USB-C last weeks, not hours.
  • Easy on the eyes – Now with adjustable warm light to shift screen shade from white to amber.
  • Waterproof reading – Built to withstand accidental immersion in water, so you’re good from the beach to the bath.
  • Find new stories – With Kindle Unlimited, get unlimited access to over 2 million titles, thousands of audiobooks, and more.
  • Go hands-free – Pair with an Audible subscription and Bluetooth headphones or speakers to listen to your story.
  • English (Publication Language)
Amazon Kindle Paperwhite Signature Edition (32 GB)...
24,572 people on Amazon loves this❣️
Amazon Kindle Paperwhite Signature Edition (32 GB)…
  • Get more with Signature Edition – Everything in the Kindle Paperwhite, plus wireless charging, auto-adjusting front light, and 32 GB storage.
  • Purpose-built for reading – With a flush-front design and 300 ppi glare-free display that reads like real paper, even in bright sunlight.
  • More reading time – A single charge via USB-C or compatible Qi wireless charger (sold separately) now lasts up to 10 weeks.
  • Adjustable screen – Now with adjustable warm light and auto-adjusting front light for a personalized reading experience, day or night.
  • More books in more places – Store thousands of titles, then take them all with you.
  • Find new stories – With Kindle Unlimited, get unlimited access to over 2 million titles, thousands of audiobooks, and more.
  • Go hands-free – Pair with an Audible subscription and Bluetooth headphones or speakers to listen to your story.
Kindle Oasis – With 7” display and page turn...
19,297 people on Amazon loves this❣️
Kindle Oasis – With 7” display and page turn…
  • Our best 7″, 300 ppi flush-front Paperwhite display.
  • Adjustable warm light to shift screen shade from white to amber.
  • Waterproof (IPX8) so you can read in the bath or by the pool. Your Kindle has been tested to withstand accidental immersion in water.
  • Thin and light ergonomic design with page turn buttons.
  • Reads like real paper with the latest e-ink technology for fast page turns.
  • Instant access to millions of books, newspapers, and audiobooks.
  • Works with Audible – pair with Bluetooth headphones or speakers to switch seamlessly between reading and listening.
Kindle (2019 release) - With a Built-in Front...
49,405 people on Amazon loves this❣️
Kindle (2019 release) – With a Built-in Front…
  • Purpose-built for reading with a 167 ppi glare-free display that reads like real paper, even in direct sunlight.
  • Adjustable brightness lets you read comfortably—indoors and outdoors, day and night.
  • A single battery charge lasts weeks, not hours.
  • 8 GB of storage means thousands of titles on hand all in a compact size.
  • Read distraction-free. Highlight passages, look up definitions, translate words, and adjust text size—without ever leaving the page.
  • With Kindle Unlimited, get unlimited access to over 2 million titles, thousands of audiobooks, and more.
  • Enjoy audiobooks with Audible. Pair with Bluetooth headphones or speakers to switch seamlessly between reading and listening.

Note: On ad-supported Kindle devices, the ads will not popup on while you are reading a book.

Related read: Is Kindle Unlimited worth it? Our review on the eBook app

Pros of the Ad-supported Kindle

  • The ads only display when your device is in sleep mode
  • The ads are usually book recommendations based off the books you already own
  • Ad-supported Kindle devices are available to buyers at a discount of $15 – $20

Cons of ad-supported Kindle

  • Some readers might find that the ads disrupt their reading process
  • On some occasions, the ads display books that are unrelated to the genre the reader is interested in

Wrapping up

The choices you make when picking your Kindle device determines how well you will enjoy the e-reader. Most people don’t consider ad support when buying a Kindle device.

Knowing what an ad-supported Kindle or Kindle with special offers is will help you decide whether you want to buy it or whether you’d rather get a no-ads Kindle device.

If you want to stop receiving these personalized ads or sponsored screensavers, you can subscribe to the No-ads Kindle. You can do that by clicking on ‘Manage your contents and devices’ or contact customer care services and make the one-time payment of the subscription fee of $15 – $20.

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