Having a good product isn’t enough to ensure success in the current world of business. Marketing has become a crucial aspect of the business strategy and can make the difference between failing and thriving. Best Marketing Books for Small Business owners will help you market your products.
As a small business owner, you need to learn how to create a strong marketing plan and implement the marketing strategies that will help grow your brand. You must also keep up with all the changes in the marketing field and gain insights on how the biggest companies handle their marketing.
If you’re feeling overwhelmed, no need to worry! You can find all the knowledge that you’ll need in the best marketing books, written by experienced marketers and successful entrepreneurs.
Top Picks
Here are some of the most resourceful and impactful books all business owners should read.
The Power of Broke
- Audible Audiobook
- Daymond John (Author) – Daymond John, Sway Calloway (Narrators)
- English (Publication Language)
- 09/27/2016 (Publication Date) – Audible Studios (Publisher)
A number one bestseller in Marketing & Sales, this book is by Daymond John from the famous show Shark Tank. He shares his own story that started when he was broke selling home-sewn T-shirts on the streets and ended with a multi-billion dollar brand.
John shares his experience and the lessons he learned along the way on how to promote your products and how starting your business while broke and having the lowest resources pushes you to your limits and makes you work harder, more efficiently, and more creatively.
The book is backed up by case studies and shark points from Shark Tank along with valuable power facts.
Crushing It!
- Audible Audiobook
- Gary Vaynerchuk (Author) – Gary Vaynerchuk, Rich Roll, Amy Schmittauer (Narrators)
- English (Publication Language)
- 04/03/2018 (Publication Date) – HarperAudio (Publisher)
Another number one bestseller in Web Marketing, this book is by the widely known entrepreneur and four-time New York Times best-selling author Gary Vaynerchuk.
It features stories from several entrepreneurs and influencers on their experiences in establishing their own personal brands and why it’s crucial in building thriving businesses. Gary also shares the experiences of some entrepreneurs who achieved wealth and success through the principles of his other book “Crush It!”.
The book is a guide to all the major social media platforms like Facebook, Twitter, Youtube, Instagram, and even streaming platforms like Spotify and Soundcloud. It gives tips and tricks on how to maximize your benefit from these platforms to reach the highest potential for your brand.
You can read our summary of Crushing It! here.
Launch
- Audible Audiobook
- Jeff Walker (Author) – Patrick Lawlor (Narrator)
- English (Publication Language)
- 12/27/2015 (Publication Date) – Brilliance Audio (Publisher)
A book by internet millionaire Jeff Walker, “Launch” is the ultimate guide on how to successfully launch new businesses, brands or products and get them up and running in no time.
Jeff shares how he managed to launch his own internet business from his basement and gives his own formula that he developed and used to launch many widely successful businesses. It helped a lot of small ones reach millions of dollars in sales through their launches.
The book provides the strategies you need to follow and apply in your launch in order to gain instant momentum and huge sales giving your business the boost it needs.
Blue Ocean Strategy
- Audible Audiobook
- W. Chan Kim (Author) – Roger Wayne (Narrator)
- English (Publication Language)
- 07/14/2020 (Publication Date) – Gildan Media (Publisher)
This book by W. Chan Kim and Renée Mauborgne is a number one bestseller in Development & Growth Marketing on Amazon.
The main concept of the book is that you should eliminate the competition, not by battling in a bloody red ocean full of sharks but by exploring new calm blue oceans with clear waters. In other words, you should tackle new market spaces with new ideas that have the potential for growth and create innovative products that fulfill these market demands in order to separate yourself from other businesses.
The authors provide an easy to understand systematic approach on how to find these blue ocean markets, how to enter them with low-cost valuable products and implement strategies to ensure long term success and make the competition irrelevant.
The expanded edition of the book gives present updates on all the cases, stories, and examples provided. It also includes new chapters that answer the most important questions coming from the readers throughout the past years.
A follow-up book called “Blue Ocean Shift” is also available and it’s worth checking.
Top of Mind
- Audible Audiobook
- John Hall (Author) – Scott Pollak (Narrator)
- English (Publication Language)
- 07/20/2021 (Publication Date) – McGraw Hill-Ascent Audio (Publisher)
This book is by John Hall the co-founder and CEO of Influence & Co., the content marketing company featured in Forbes list of “America’s Most Promising Companies”.
The book gives an approach on how to connect and engage with your audience in order to build a strong relationship with your customers and make your brand the first thing that comes to their minds when they think about respective products or industries. It shows how to use digital marketing to deliver authentic and enriching content on a daily basis to your audience which will result in loyalty and trust.
The step-by-step guide in this book will help you become the first choice for your customers and deliver to them the value they need.
Killing Marketing
- Audible Audiobook
- Joe Pulizzi (Author) – Joe Pulizzi, Robert Rose (Narrators)
- English (Publication Language)
- 09/05/2017 (Publication Date) – Elephant Audiobooks (Publisher)
This book by prominent marketing experts Joe Pulizzi and Robert Rose give insight on how to transform your marketing from a costly part of the business to a revenue source. It gives great examples of some of the world’s largest companies like Disney, Johnson & Johnson, and Red Bull and how they were able to change the way they do marketing and monetize it.
The book is full of approaches and applicable strategies to turn your marketing model into a profitable media company and provide valuable content to help you acquire and retain your audience.
SEO for Growth
- Audible Audiobook
- John Jantsch (Author) – John Jantsch (Narrator)
- English (Publication Language)
- 12/13/2016 (Publication Date) – Gildan Media, LLC (Publisher)
One of the most important aspects of marketing your business is your strong online presence. Search Engine Optimization (SEO) is how you can improve it and make more people find you by ranking higher in search results.
In this book, John Jantsch and Phil Singleton give a full guide on SEO, how search engines and ranking algorithms work, the changes in website design, as well as the strategies and techniques that will help you leverage the powers of SEO marketing.
The book provides best practices that can be applied to optimize your content, expand your reach while building good customer relationships, and move up the ranks in search engine results.
SEO for Growth is endorsed by many SEO and social media experts as a must-read book for content marketing.
